Emirates Islamic unveils new suite of MasterCard Debit Cards

April 09, 2014

Emirates Islamic, one of the leading Islamic financial institutions in the UAE, today unveiled its new range of Shari'a compliant MasterCard Debit Cards, which are tailored to meet the specific needs of various customer segments. The new Emirates Islamic MasterCard Debit Cards offer cardholders a host of exclusive privileges, rewards and seamless global acceptance at over 35.9 million locations.

The newly introduced card suite, which includes Titanium, Platinum and World Debit MasterCard products, offers a myriad benefits to match the discerning lifestyles of cardholders from the various customer segments.

Security of transactions and cardholder data is a key feature of all the new debit cards. The first to feature the new Emirates Islamic brand identity, the new range of debit cards have been launched with an in-built Chip and PIN to offer cardholders an additional layer of security when making purchases. In addition, the latest 3D secure functionality will allow cardholders to safely conduct online transactions with convenience. The Emirates Islamic MasterCard Debit Cards suite also ensures fraud protection against lost or stolen cards, purchase protection and extended warranty.

"Emirates Islamic stands for modern, simple and transparent banking and our new range of Debit Cards reflects this philosophy. In designing these three products, we have taken the time to understand what our customers really want from their cards to ensure we deliver tailored features and benefits," said Faisal Aqil, Deputy CEO, Consumer Wealth Management, Emirates Islamic. "As we take the new Emirates Islamic brand forward, we are confident that the Titanium, Platinum and World MasterCard Debit Cards will become stars of our product portfolio, offering customers global access to cash and the convenience of shopping anywhere in the world. We have a successful longstanding partnership with MasterCard and we look forward to continuing to work closely with them as we launch our latest debit cards."

Besides receiving great offers on luxury retail shopping experiences through Priceless Arabia, cardholders will have access to a host of other benefits when they use their debit cards for an array of priceless cultural, entertainment, and leisure activities around the globe.

"Islamic solutions are fast emerging as the preferred mode of payment for cardholders in the UAE and we are excited to introduce this suite of premium Shar'ia compliant MasterCard Debit Cards in collaboration with Emirates Islamic," said Eyad Al-Kourdi, UAE country head, MasterCard. "Developing customised solutions that complement the lifestyle needs of cardholders is at the core of our business strategy and we are confident that the bank's customers will appreciate the exclusive privileges, rewards and unique experiences that these new card solutions will offer."

The Shari'a compliant Emirates Islamic World MasterCard Debit Card has been exclusively designed for the bank's priority gold customers, and offers a comprehensive insurance coverage, which includes fraud protection, extended warranty, purchase protection and travel insurance, allowing cardholders to travel and shop around the world with complete peace of mind. Cardholders also benefit from concierge services and dining and golf benefits. Premium MasterCard Debit cardholders can also transit through select major airports across the GCC region where they can avail of complimentary access to airport lounges.

Under the recently launched Mazaya brand, Emirates Islamic will be offering customers a range of exclusive offers for cardholders throughout the year, to mark significant events and occasions.