Emirates Islamic wins 'Best Prepaid Card' at the sixth annual Prepaid: Middle East Awards

May 4, 2015

Emirates Islamic, one of the leading Islamic financial institutions in the UAE, today announced that it had won the 'Best Prepaid Card in the Region' award in the Rewards & Loyalty Innovation category at the Prepaid: Middle East Awards ceremony held recently in Dubai.

The bank was awarded for its Emirates Islamic Union Coop Tamayaz prepaid card, a first of its kind card in the region. Union Cooperative Society (Union Coop.) is the leading consumer cooperative society in Dubai and the co-branded prepaid card strengthens the bank's offering to its customers, as well as offers a strong value proposition to Union Coop customers. The card offers customers the option of earning points with Union Coop's Tamayaz rewards programme in addition to Emirates Islamic's Mazaya Offers - a range of benefits such as global travel offers, shopping rewards and other lifestyle privileges.

Commenting on the award, Faisal Aqil, Deputy CEO - Consumer Wealth Management, Emirates Islamic said, "We are delighted to receive industry recognition for one of our market leading offerings. Emirates Islamic is at the forefront of innovation in banking products as we are committed to offering products and services that match our customers' needs and lifestyle and bring them significant value. Prepaid cards are sensible money management tools for our customers and are an important component of our overall offering to existing and potential customers. The Emirates Islamic Union Coop Tamayaz Card delivers phenomenal value to our loyal customers, whether it be through Tamayaz points or the unmatched benefits of our Mazaya Offers programme."

The Prepaid: Middle East Awards ceremony was part of the Prepaid Summit Middle East 2015 and was sponsored by Visa. The awards recognise the developments made in the prepaid cards industry and performance achieved over the past year. The awards panel received a record number of nominations from over 50 institutions, including entries from the Middle East, Africa and Pakistan.