Emirates Islamic Partners with Mohammed Bin Rashid Housing Establishment to Support the “Housing of the Future” Campaign for People of Determination

Dubai, 20 October 2025: Emirates Islamic has signed a strategic partnership agreement with Mohammed Bin Rashid Housing Establishment (MBRHE) during the AccessAbilities Expo 2025. The agreement aims to support the “Housing of the Future” campaign, which is dedicated to enhancing the quality of life for People of Determination by providing innovative and sustainable housing solutions tailored to their needs.

The agreement was formalized during the exhibition in the presence of Mr. Thilal bin Quraish Al Falasi, Assistant Executive Director of the Corporate Support Sector at MBRHE, and Mr. Mohammed Al Hadi, Head of Retail Banking and Wealth Management at Emirates Islamic. Both organizations reaffirmed their shared commitment to fostering collaboration that serves the public interest and supports all segments of society.

This partnership underscores the importance of cooperation and integration between government entities and the banking sector in supporting community initiatives that benefit People of Determination. It also reflects the UAE’s vision of building a cohesive and sustainable society by promoting social solidarity and effective partnerships.

As part of this collaboration, Emirates Islamic will sponsor the “Housing of the Future” campaign by supporting MBRHE’s community and promotional activities related to the initiative. The bank will also play an active role in organizing joint events and awareness workshops to promote understanding of smart and accessible financial solutions available to MBRHE beneficiaries from the People of Determination community. This initiative aligns with Emirates Islamic’s ongoing commitment to corporate social responsibility and its dedication to empowering all members of society.

In turn, Mohammed Bin Rashid Housing Establishment will highlight this partnership through its media campaigns, advertising platforms, and digital channels. Additionally, MBRHE will allocate a dedicated booth for Emirates Islamic within the “Housing of the Future” campaign activities. This will provide an opportunity to enhance financial literacy among People of Determination and deliver an integrated service experience that meets their unique needs.

Both parties emphasized that this agreement represents a model of constructive collaboration between national institutions and the financial sector in the UAE. It supports the wise leadership’s vision of ensuring a high standard of living for People of Determination and all citizens, while contributing to the development of a comprehensive housing environment that fosters sustainable social and economic growth.